IDEOLOGICAL REPRESENTATION OF GLOBALISM IN RADIOHEAD MUSIC VIDEOS (A SEMIOTIC ANALYSIS OF 2+2=5 AND NO SURPRISES MUSIC VIDEOS)

Music video is a media of communication between the musicians and their listener or viewers that conveys message or represents the ideas in a form of images, lyrics and music. This study investigates the way ideological representation of globalism is represented in 2+2=5 and No Surprises music videos. The theoretical framework employs in this research is Barthes’s (1977) semiotic theory of orders signification which focuses on first order signification (denotation) and second order signification (connotation) of the visual elements of music videos. In addition, this study employs Goodwin’s (1992) theory of music video to analyze the key features of music video. The findings of the investigation show that globalism is represented through the lyrics and the visual images in the two music videos. The lyrics analysis shows that the narrative story in 2+2=5 music video signifies public mind control and anger to the totalitarian government. While in No Surprises music video, the narrative story signifies the modern society, an absolute power of the corrupt government, the hopeless and powerless feelings of the lower class society. In the visual analysis, the findings of the investigation show that there are some similarities and differences in the way of illustrating the ideology of globalism in 2+2=5 and No Surprises music videos. The similarities are represented through the use of the symbolic visual style, the use of black and white color saturations and the amplifying relationship between the lyrics and visual. Meanwhile, the differences are represented through the use of warm (red) color saturation that signifies agitation and anger and the intertextual references. Whereas in No Surprises, the use of close up frame size that signifies emotion and the use of cool (blue) color saturation represent the way of illustrating globalism. Keywords: Ideology, Representation, Globalism, Music Vide

PERSEPSI KONSUMEN TERHADAP LOGO SUPERBRANDS PADA KEMASAN PRODUK (Studi Deskriptif Kualitatif Persepsi Konsumen di Surabaya terhadap Logo Superbrands pada Kemasan Produk)

ABSTRAK RISCA PUSPITA RINI, PERSEPSI KONSUMEN TERHADAP LOGO SUPERBRANDS PADA KEMASAN PRODUK (Studi Deskriptif Persepsi Konsumen di Surabaya terhadap Logo Superbrands pada Kemasan Produk). Tujuan penelitian ini adalah untuk mengetahui persepsi konsumen terhadap logo Superbrands pada kemasan produk. Penelitian ini didasarkan pada fenomena banyaknya produsen yang memasang logo Superbrands di kemasan produk untuk membentuk citra positif bagi produknya. Penelitian ini menggunakan model komunikasi Stimulus – Respon (S – R). Metode penelitian yang digunakan adalah deskriptif kualitatif agar dapat menjelaskan fenomena secara lebih mendalam. Dari data yang dianalisis, maka dapat disimpulkan persepsi konsumen di Surabaya yang diwakili para informan, secara umum berpendapat bahwa logo Superbrands merupakan sebuah bentuk pengakuan akan kualitas produk. Empat dari lima informan berpendapat bahwa produk dengan logo Superbrands memiliki kualitas lebih baik dibandingkan produk tanpa logo Superbrands di kemasannya. Kata kunci : persepsi, konsumen, logo Superbrands, kemasan produk. ABSTRACT RISCA PUSPITA RINI, CONSUMERS PERCEPTION TO SUPERBRANDS LOGO ON PRODUCT PACKAGE (Descriptive Study of Qualitative about Consumers in Surabaya’s Perception to Superbrands Logo on Product Package). The purpose of this research is to know consumer’s perception to Superbrands logo on product package. This research is based on phenomena that there are many producers put Superbrands logo on their product package to build positive image of their products. This research uses Stimulus – Response (S – R) communicarion model. Research method that is used is qualitative’s descriptive method to explain the phenomenon deeper. From analyzed files, conclude perception of consumers in Surabaya, which is represented by informants, generally think that Superbrands logo is a recognition of product quality. Four of five informants think that products with Superbrands logo on the package have better quality beside products without Superbrands logo on the package. Keywords : perception, consumers, Superbrands logo, product package

Pengaruh Pembiayaan Mudharabah dan Pembiayaan Musyarakah Terhadap Tingkat Profitabilitas Pada Bank Pembiayaan Rakyat Syariah Dengan NPF Sebagai Variabel Kontrol (Studi Kasus Pada Tahun 2014-2018)

Profitabilitas merupakan salah satu alat analisis bank yang digunakan untuk menilai kinerja manajemen dalam menghasilkan keuntungan dari hasil operasi usaha suatu bank. Profitabilitas mencerminkan kondisi perbankan sedang mengalami peningkatan atau penurunan. Pergerakan profitabilitas dipengaruhi oleh berbagai faktor. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa pengaruh pembiayaan mudharabah dan pembiayaan musyarakah terhadap profitabilitas dengan NPF sebagai variabel kontrol. Peneliti menggunakan teknik sampel titik jenuh dari data tahunan selama 5tahun (2014-2018), diperoleh jumlah sampel (n) dari data cross section yaitu sebanyak 75 sampel (15 bank x 5 tahun). Peneliti membuat hipotesis untuk mengetahui pengaruh pembiayaan mudharabah dan pembiayaan musyarakah terhadap profitabilitas dengan NPF sebagai variabel kontrol. Hasil penelitian dengan metode analisis regresi data panel menunjukkan bahwa pembiayaan mudharabah tidak berpengaruh terhadap profitabilitas, pembiayaan musyarakah berpengaruh positif terhadap profitabilitas, serta NPF mampu mempengaruhi pembiayaan mudharabah dan pembiayaan musyarakah terhadap profitabilitas. Temuan dalam penelitian ini memberikan pengetahuan baru mengenai profitabilitas dan faktor-faktor apa saja yang dapat meningkatkan atau menurunkan laju gerak ROE yang dapat dijadikan pedoman atau pertimbangan perbankan dalam mengambil keputusan

Kesetaraan Gender dalam pengembangan Bimbel Enggon Sin_Au_Qu pada pendidikan non formal Gen-Y dan I-Gen

The COVID-19 pandemic has had an impact on all aspects of life, including education. The Indonesian government implemented a Distance Learning policy that made Bimbel Enggon Sin_Au_Qu which is a non-formal education service provider institution adapt and experience an increase in demand for services so that management added tutors. With this development, it is necessary to analyze gender equality in Bimbel Enggon Sin_Au_Qu. The data used is secondary data with a quantitative descriptive approach. The analysis carried out gave results in the form of mapping an increase in the number of students including Gen-Y and I-Gen. In terms of the quantity of tutors at Enggon Sin_Au_Qu as many as 18 people, dominated by female tutors as much as 56% while the remaining 44% are male tutors. The greater quantity of female tutors cannot be separated psychologically from women playing a role in shaping and developing the personality of students. The general description of the data on the role of tutors on students is the role of female tutors by 39% in the development of Gen-Y and I-Gen in Enggon Sin_Au_Qu, while the role of male tutors is greater, namely 61%. Based on these data, there are more female tutors in quantity, but in terms of quality male tutors have a bigger role in the development of non-formal education for Bimbel Enggon Sin_Au_Qu. Thus, it can be concluded that gender equality is the key in developing the non-formal education business of Enggon Sin_Au_Qu